Which AI tools does Hopkins use?

In agentic AI, the most important service we use is Claude (Code, Cowork and Design). We also use ChatGPT and Gemini, along with a number of niche AI tools.

Do you create content with AI?

Hopkins creates content with AI assistance. A human always reviews and iterates on the AI's output so that it meets our quality standards and doesn't read like "AI content".

How do you stay up to date on AI?

Hopkins has a couple of AI-focused Slack channels, and tips get shared on other channels too. In our weekly AI sparring sessions we share experiences across the team. Bold experiments are at the heart of learning, even when the outcome isn't guaranteed.

What does Hopkins use AI for?

AI tools are present in almost everything we do daily: data analysis and visualization, producing materials, operations in advertising platforms, and administration.For us, AI doesn't mean just chat answers — it means automating entire workflows. It saves time, but it also helps us deliver quality that simply wasn't possible before.

How can Hopkins help us use AI in marketing?

We deliver digital marketing services on a turnkey basis using AI, build your own AI infrastructure (Claude skills, scheduled tasks, projects, Gemini Gems or custom GPTs), or train your team to use agentic AI. We can also create a strategy for using AI and spar with you on best practices from time to time.

Put AI to work in digital marketing

AI in marketing

Want to put agentic AI to work for your team? We build the Claude skills and scheduled tasks that make your marketing perform better than ever. We hand them over to you, or use them to deliver finished results ourselves. Transparently and grounded in human judgment.

Let’s talk!

Explore our solutions

Agentic AI in day-to-day marketing ops

Agentic AI raises quality in ways that weren’t possible before. We bring Claude skills, projects and scheduled tasks into the daily routine of digital marketing.

AI-assisted marketing

We deliver digital marketing on a turnkey basis using tools such as Claude Cowork and Claude Code. Thanks to agentic workflows, you get more and higher-quality results for your investment.

AI infrastructure development

We build AI tools for your team — for example for content production, reporting, analysis and budget allocation. We also help you make sure the data your AI relies on is high quality and GDPR-compliant.

Training your team to use AI

We teach your team to use AI in daily operations. Tasks that used to take hours or days now get done in a fraction of the time with Claude.

AI strategy for marketing

Where should your marketing AI investments go? Where are you moving too slowly, and where too fast? We help you answer these questions in your industry.

AI sparring for your marketing team

Regular AI sparring keeps your ways of working up to date and helps you avoid the pitfalls of AI in marketing.

Frequently asked questions

Ready to make agentic AI part of your marketing ops?

Call us at +358 20 788 8120 or fill in the form below and let’s continue the conversation!