Minimalist approach in analytics – less is more
Mikko Piippo
27.1.2023
Most digital marketers and website owners want to get the best out of their analytics. For many, this means tracking as much data as possible.
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10 digital analytics implementation laws
Mikko Piippo
11.5.2022
Ten digital analytics implementation laws, also known as Piippo’s laws.
Introduction to Matomo Analytics – basics of Matomo in 10 minutes
Mikko Piippo
11.5.2020
The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular.
How to select the right martech tools
Susanna Junnila
11.11.2019
Marketing is nowadays completely dependent on software – but comparing martech tools and selecting the right one is still surprisingly challenging.
Google Ads anomaly monitoring with automatic alerts to Slack channel
Panu Kuuluvainen
13.3.2018
Human error and going over credit limit are just too common reasons for misbehaving Google Ads campaigns. Using automation and Slack for alerts is an
How to create, update & schedule Google Ads Customer Match Audiences based on MailChimp lists
Panu Kuuluvainen
21.9.2017
Do you update your Google Ads Customer Match Audiences manually with csv uploads? In this blog post, Panu Kuuluvainen shows you an easy, scheduled and
