
Minimalist approach in analytics – less is more
Most digital marketers and website owners want to get the best out of their analytics. For many, this means tracking as much data as possible.
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Most digital marketers and website owners want to get the best out of their analytics. For many, this means tracking as much data as possible.
Ten digital analytics implementation laws, also known as Piippo’s laws.
The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular.
Marketing is nowadays completely dependent on software – but comparing martech tools and selecting the right one is still surprisingly challenging.
Human error and going over credit limit are just too common reasons for misbehaving Google Ads campaigns. Using automation and Slack for alerts is an
Do you update your Google Ads Customer Match Audiences manually with csv uploads? In this blog post, Panu Kuuluvainen shows you an easy, scheduled and
Hopkins is one of the largest digital marketing agencies in Finland. We focus on our core competencies: digital advertising, search engine optimization, marketing automation and analytics.