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10 digital analytics implementation laws

11.5.2022 Mikko Piippo

Mikko Piippo

Ten digital analytics implementation laws, also known as Piippo’s laws:

  1. Nothing is simple to track.
  2. If something seems simple to track, I have missed something important.
  3. Because of this, analytics implementation always takes more time than I thought.
  4. A simple solution is better than a complex solution.
  5. Almost always, there is a more straightforward solution to my problem.
  6. Complex solutions are usually wrong or buggy.
  7. Simple metrics are better than complex metrics.
  8. Simple metrics are easier to understand.
  9. Metrics that aren’t understood aren’t used.
  10. If no one uses the data, I shouldn’t collect it.

Keep it simple, stupid!

Mikko Piippo

Mikko is our specialist for digital analytics, especially Google Analytics and Matomo Analytics. He likes to play chess, study mathematics and learn foreign languages (and to travel!).

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