Visibility in premium media
Programmatic advertising
Skip the media seller’s commissions when buying digital advertising. Programmatic buying lets you target the most visible ad placements intelligently, without commission markups.
The benefits of programmatic advertising
What is programmatic buying?
Programmatic buying means purchasing banner placements, video impressions and native ads through digital marketplaces, without going through a media seller.
Broad visibility in major media
With programmatic you get the best ad placements, transparent pricing, and smart ways to target your advertising, without restrictive minimum budgets.
Programmatic also gives you more freedom of movement, as campaigns can be optimized or changed at any time.
Precisely targeted advertising
Programmatic advertising puts versatile and precise targeting methods at your disposal.
Remarketing reaches your website visitors.
Purchased audiences let you direct your message to the right, identified group of people.
Hyperlocal targeting narrows the advertising down to the right area — with precision of up to a 100-meter radius.
Real-time optimization brings agility
Programmatic buying enables real-time, data-driven optimization of your advertising. The consultant in charge of buying optimizes both the targeting and the price paid for each placement in the auction.
That makes continuous campaign development easy. When needed, the creatives can also be swapped for new ones quickly.
Solutions and technologies
Ad formats bought programmatically
Programmatic buying covers traditional banner advertising as well as video content and article advertising.
Display advertising
Appears on news sites and in apps, among others. Can include static or dynamic banners, images or animations.
Video advertising
Video ads can be targeted intelligently on Finnish streaming services, news sites and YouTube.
Native advertising
Advertising for your own articles and customer stories, surfaced on Finnish news sites.
How we help your business
Our programmatic advertising services
We work on two major programmatic platforms: Adform and Google Marketing Platform (Display & Video 360).
Programmatically bought advertising suits B2B organizations and consumer businesses alike.
We help you choose the channels and ad formats that support your goals and get the maximum value out of programmatic advertising.
Below are a few of our typical services.
Strategic planning
In all marketing, planning the whole well is essential. A good plan defines your company’s overall goal, how programmatic advertising serves it and what kind of plan to execute it with. The best results come from long-term cooperation.
Campaign development and continuous optimization
We create a media plan and negotiate the best deals for your company with the media on that basis. We also define the audience targeting and remarketing opportunities — and then we execute. Once the campaign is running, we optimize it continuously, report the results and use the data in the next operations.
Programmatic advertising audit
Wondering whether you are focusing on the right things in display? Did your team or partner change? An audit suits companies that already run a large-scale programmatic buying setup. We review your campaign implementations, reporting and current results, and pinpoint flaws and inconsistencies. As a result, you get the identified problems, proposed solutions and recommendations for next steps.
Programmatic advertising trainings
We organize tailored half-day and full-day trainings based on your company’s needs. We train your team to use programmatic buying tools effectively and cover the latest developments in advertising.
New momentum for your programmatic advertising?
Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!