Who needs a cookie consent pop-up?

Every website that wants to track site usage or marketing performance with cookies.

What is a Consent Management Platform?

A Consent Management Platform (CMP) is a browser-based service used to create the pop-up window ("cookie banner") that asks for cookie consent on your website. A CMP is typically purchased by credit card, with monthly or annual billing. Popular CMP services include Cookiebot and Cookie Information. Hopkins has experience with both.

What is Consent Mode?

Implementing Consent Mode in Google Tag Manager ensures that Google's tracking operates according to the user's consent. It guarantees that Google does not collect data without permission. At the same time, Consent Mode enables modeled data on advertising results even when not everyone consents to tracking.

What is Consent Management Optimization?

Consent Management Optimization (CMO) is optimization that aims for a high cookie acceptance rate. The design choices of the cookie banner play a major role here. The consent rate can be increased without resorting to solutions that mislead users.

Why choose Hopkins to implement your consent management?

We have expertise in several consent management tools, and as marketers we also understand marketing's needs for tracking. When designing the cookie banner, we aim for as many visitors as possible to give consent to cookies. We never use so-called dark patterns or other means that mislead users.

Digital analytics

Consent and cookie management

Under the GDPR, you must obtain the website user’s consent for all but strictly necessary cookies. The consent must be active: the user has to accept tracking through their own action.

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A cookie banner that meets regulatory requirements

According to the Finnish regulator Traficom, a cookie banner is not sufficient if it merely states that continuing to use the website implies acceptance of cookies, or that the website uses cookies.

You need actively given user consent for advertising and analytics tracking cookies. This means cookies are set only after the user has given permission for them.

Frequently asked questions

Cookie banner implementation as a service

We implement a compliant cookie banner for you — one that still collects consents effectively.

Tool selection

We map your needs and help you choose the best-suited software. You own the license of the chosen tool.

Installation and implementation

We deliver the consent pop-up as a turnkey service.

Functionality testing

We verify that the banner works correctly and as the law requires.

An up-to-date privacy policy

We provide current guidance and tips for drafting your privacy policy.

Consent management technologies

Options for consent management

We implement consent pop-ups with three different Consent Management Platform (CMP) tools. We help you choose the one that best fits your needs.

Cookiebot

Quick and easy to implement. An excellent solution if consent data needs to move between websites.

Cookie Information

European software that supports accessibility requirements and Consent Mode, and scans your website’s cookies.

OneTrust

The enterprise solution for demanding organizations. Comprehensive, customizable and extensible, with advanced rights management.

ObservePoint

With ObservePoint you verify that consent management works correctly in every situation. It also suits quality assurance of conversion tracking and detecting error conditions.

Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!