Digital Marketing Services for Ecommerce
Do you want to develop the digital marketing of your online store as a whole – and not just partially optimize individual channels? Contact us when you seek growth!
A 3-point recipe for ecommerce growth
LEAD WITH DATA
Correctly implemented and legally compliant visitor and conversion tracking is the starting point for optimization, machine learning and managing digital marketing as a whole.
ACQUIRE CUSTOMERS
Grow your customer base with automated, feed-based digital advertising and search engine optimization that creates a good user experience.
GET YOUR CUSTOMERS TO BUY AGAIN
Don’t leave customers who have bought once or stopped buying to their own devices, but warm them up and remind them about you with marketing automation and advertising.
3 service models for ecommerce marketing
Below are 3 of our most popular service models. We can also tailor these elements into a model that is just right for you.
Sparring
Hear the best practices and new targeting methods.
Through regular sparring, you can get benefits for your company, such as access to beta features on advertising platforms and Smartly.io.
Turnkey marketing
You can get both the strategy and the digital marketing execution for your online store from the same partner.
We proactively think of ways to increase the customer base and the value of customers, and implement accordingly.
EXPERT TO YOUR TEAM
You will get the hands and the brain of an ecommerce marketing expert to supplement your in-house team in the scope that suits you best.
The scope can be anything from just a few days a month to almost full-time work.
Marketing Services for Ecommerce
SEO
Search engine optimization brings new customers from Google and Bing and improves the results of keyword advertising.
Google Shopping
Google Shopping ads bring visitors who are ready to buy to the product pages of your online store.
SOCIAL MEDIA ADVERTISING
Facebook, Instagram, TikTok, Snapchat, and Pinterest are great platforms for feed-based advertising.
KEYWORD ADVERTISING
Dynamic keyword advertising based on machine learning complements Google Shopping keyword advertising.
DISPLAY ADVERTISING
Feed-based display advertising sparks interest and reminds people about the products.
VIDEO ADVERTISING
Video advertising builds awareness and creates demand. Functions also on feed-basis with changing products.
MARKETING AUTOMATION
Marketing automation activates your customers to buy again and increases their lifetime value.
CONVERSION RATE OPTIMIZATION
Conversion rate optimization increases trust and removes friction from the purchase path. It improves the performance of all marketing channels.
WEB ANALYTICS
The analytics setup and data analysis ensure that you manage the marketing of your online store with data, and get the most out of advertising optimization.
Hear it from our clients
“The development of our product feeds, the feed tool implementation and user training went according to our expectations by the experts at Hopkins. We are very satisfied with the help and professionalism we received from them, which helped to clarify and harmonize the structure of our feeds and their quality improved considerably.
Lauri Rosenius, Varusteleka Oy
“The collaboration with Hopkins has gone very well and we especially appreciate the new ideas brought by Hopkins and the constant sparring in-house.
Johanna Bussman-Laalo, Ifolor
Hopkins’ approach to e-commerce marketing
Digital marketing of an online store requires its own separate toolkit. We pay special attention, for example, to these things.
QUALITY OF THE FEED
The product feed is the basis of many forms of advertising. Together, we’ll make sure it makes sense
CONTINUOUS TESTING
Experimentation culture is an essential part of online store marketing. We’ll know when we test.
USER EXPERIENCE
High-quality listing and product pages that serve the visitors are a key starting point in SEO.
BUSINESS
Together we set the goals that we strive to fulfill. We also note the margin differences between products.
SCALABILITY
Rich visual image and video templates make ad creatives shine for your entire promotional selection.
OPTIMIZATION OF THE WHOLE
For us, online store marketing is an entity, which also includes brand and customer care.
