Digital marketing for lead-based business
Would you like digital marketing to bring in more leads that are ready to buy? Contact us when there aren’t enough leads or if frustrated by cold leads!
3 success factors for lead-based sales
MANAGE MARKETING WITH DATA
Ensure the functionality and legal compliance of your visitor and conversion tracking. Gain an understanding of your target audience. Data is the starting point for both tactical optimization and the strategic management of digital marketing as a whole.
REACH YOUR TARGET GROUPS
Reach potential buyers with carefully selected audience targeting. Build brand recognition and preference, and gather a marketing register based on permission. This way your target groups will remember and choose your company when their purchase window opens.
NURTURE WITH NEXT STEPS
Create reps to generate sales. Build a multi-channel marketing machine that continuously brings in new, ready-to-buy leads to your team.
3 service models
Below are 3 of our most popular service models. We can also tailor these elements into a model that is just right for you.
Sparring
Learn the best practices and new targeting methods.
Through regular sparring, you can get benefits for your company, such as access to beta features on advertising platforms and Smartly.io.
Turnkey marketing
You can get both the strategy and the digital marketing execution from the same partner.
We proactively think of ways to support recognition, brand preference and lead acquisition, and implement accordingly.
Expert to your team
You will get the hands and the brain of an experienced digital marketing expert to supplement your in-house team in the scope that suits you best.
The scope can be anything from just a few days a month to almost full-time work.
Get to know our lead acquisition services
SEO
Improve your website’s Google and Bing visibility by responding to relevant search queries. Search engine optimization also has strong synergies with advertising.
Google Ads
Google Ads is more than just keyword advertising. You can use search behavior to target video and Discovery advertising as well.
SOCIAL MEDIA ADVERTISING
Social media ads offer great value and reach. You can use them at all stages of the purchase path. We implement multi-channel social media advertising in channels such as LinkedIn, Meta, Twitter, Snapchat and TikTok.
PROGRAMMATIC
Premium advertising placements for display, video and native ads will reach even the more challenging target groups.
VIDEO ADVERTISING
Build awareness and create demand with video advertising. With tactical video advertising, you can also acquire leads.
DISPLAY ADVERTISING
Spark interest, build awareness and pursue contacts with display advertising.
MARKETING AUTOMATION
Nurture leads, automatically score them, and deliver warm leads for your sales team to contact.
CONVERSION RATE OPTIMIZATION
Increase trust and reduce friction with conversion rate optimization, and you will get more leads from your website visitors.
WEB ANALYTICS
Make sure you’re leading marketing with data. A properly implemented analytics installation and data analyses will help you here.
Hear it from our clients
“We have been very satisfied with Hopkins as a partner. The reason for the satisfaction can be found not only in the exceptional professionalism, flexibility and speed, but also, above all, in the pleasant and easy-going Hopkins professionals.
I warmly recommend Hopkins as a digital marketing partner to everyone, except of course our competitors, to whom I would recommend someone with lower performance.
Antti Kiukas, Siili Solutions Oyj
“We chose Hopkins as our partner for SEO/SEM based on strong recommendations. We haven’t regretted it.
Karri Hautanen, Technopolis Holding Plc
“For more than ten years, I have worked with many companies that have delivered digital services, and I can say without hesitation that Hopkins’ way of operating is very professional, innovative and customer-oriented. They listen and understand the problem, but dare to propose a solution that is not the easiest to implement. As a customer, I appreciate this very much and others should learn from it. Hopkins made us think about SEO from a whole new perspective!
Matti Rautanen, MeetingPackage
Hopkins’ approach to lead acquisition
Lead generation and demand generation are sometimes seen as enemies, but our approach is not as ideological. Content upgrade lead magnets perfectly support the creation of demand, because they help acquiring contacts at a reasonable price.
QUALITY OF CONTENT
Create good experiences for your target group, and you will be rewarded when it’s time to buy.
UNDERSTAND THE TARGET GROUPS
Only by understanding the interests of your target group can you create growth with digital marketing.
DEVELOP USER EXPERIENCE
A high-quality website that serves visitors is the key starting point in SEO.
BUSINESS
Together we set the goals that we strive to fulfill. We take into account the special nature of your target groups and your business, and we don’t proceed with the same template every time.
USE OF DATA
We use a wide variety of information in operations planning, such as web analytics data, competitor analysis, and data on decision makers and ICP companies.
OPTIMIZATION AS A WHOLE
We think of digital marketing as a multi-channel entity, which includes optimizing the entire customer journey. We are not only “lead hawks” at the bottom of the purchase path, but we also build the top of the funnel.
