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Home » Articles

Mikko Piippo

Minimalist approach in analytics – less is more

Mikko Piippo 27.1.2023

Most digital marketers and website owners want to get the best out of their analytics. For many, this means tracking as much data as possible.

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Mikko Piippo

10 digital analytics implementation laws

Mikko Piippo 11.5.2022

Ten digital analytics implementation laws, also known as Piippo’s laws.

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Mikko Piippo

Introduction to Matomo Analytics – basics of Matomo in 10 minutes

Mikko Piippo 11.5.2020

The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular.

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Susanna Junnila

How to select the right martech tools

Susanna Junnila 11.11.2019

Marketing is nowadays completely dependent on software – but comparing martech tools and selecting the right one is still surprisingly challenging.

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How to create, update & schedule Google Ads Customer Match Audiences based on MailChimp lists

Panu Kuuluvainen 21.9.2017

Do you update your Google Ads Customer Match Audiences manually with csv uploads? In this blog post, Panu Kuuluvainen shows you an easy, scheduled and

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Hopkins is one of the largest digital marketing agencies in Finland. We focus on our core competencies: digital advertising, search engine optimization, marketing automation and analytics.

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